Solutions for every role
Internal PR
Prove the value of earned coverage — without the spreadsheet crunch.
For in-house comms teams: capture media and creator coverage as it lands, weigh it into Media Impact Value, and hand leadership a report they trust.
The challenge
Reporting up is manual
Every campaign ends in a scramble to gather links, screenshots, and numbers into a deck.
Value is hard to defend
Without a consistent method, PR impact reads as anecdote rather than a number leadership can act on.
How Aprise helps
Capture coverage as it lands
Paste a post or article and AI matches it to the right creator and campaign, pulling reach and engagement in.
A defensible value method
Weighted Media Impact Value turns coverage into a figure you can stand behind — and explain.
Reports leadership trusts
Generate a branded deck or share a live dashboard in a click, ready for the next review.
Days → an afternoon typical post-campaign reporting effort